Keynotes from MIC2024

In a recent session at the Military Influencer Conference, Amy Forsythe and Susie Schaefer shared invaluable insights on transforming your ideas into a published book. They discussed the journey from concept to publication, emphasizing the importance of storytelling and community impact.

Key Takeaways
• Understand the difference between traditional publishing and self-publishing.
• Leverage your book to create speaking opportunities and enhance your professional profile.
• Start your marketing plan early to ensure a successful book launch.
The Power of Storytelling

Amy Forsythe, a Marine combat correspondent, shared her journey of writing "Heroes Live Here," a tribute to Camp Pendleton Marines post-9/11. With thousands of photos and stories from her deployments, Amy aimed to honor the legacy of her fellow Marines. She emphasized the importance of connecting with the community and sharing the history of Camp Pendleton, which has seen significant loss during the Iraq and Afghanistan wars.

The Role of a Publishing Consultant
Susie Schaefer, founder of Finish the Book Publishing, was crucial in guiding Amy through the publishing process. She highlighted the importance of having a clear vision for your book, including aspects like title, trim size, and layout. Susie’s expertise helped Amy navigate the complexities of publishing, from obtaining an ISBN to finding the right editor.
Traditional Publishing vs. Self-Publishing
One of the key discussions revolved around the pros and cons of traditional publishing versus self-publishing. Here are some points to consider:
1. Traditional Publishing
2. Self-Publishing

Marketing Your Book
A significant takeaway from the session was the necessity of an early marketing plan. Authors should consider how they will promote their book before it is published. Here are some strategies:
• Leverage Speaking Engagements: Use your book to secure speaking opportunities. Organizations may have a marketing budget that can cover book purchases instead of speaker fees.
• Utilize Social Media: Create a buzz around your book through social media platforms. Share your book's journey, insights, and snippets to engage potential readers.
• Collaborate with Other Authors: Partnering with fellow authors for joint events can expand your reach and audience.

Building Your Brand
Establishing a personal brand is essential for authors. Here are some tips:
• Professional Headshots: Invest in quality photos to enhance your author profile.
• Create a Signature Talk: Develop a presentation that aligns with your book’s themes to engage audiences effectively.
• Engage with Your Community: Attend local events, book signings, and workshops to connect with readers and promote your book.

Conclusion
The journey to becoming a published author is filled with challenges, but it can be incredibly rewarding with the right guidance and a clear vision. Whether you choose to self-publish or seek traditional publishing, staying committed to your story and its impact on your community is key. As Amy and Susie demonstrated, sharing your voice can inspire others and create lasting connections within the military community and beyond.